How Much Does Higgsfield Cost? Plans, Credits and Which One to Buy (November 2026)

Short answer: Higgsfield costs $19, $59 or $129 a month, or $19, $47 and $99 a month billed yearly. Until November 15, 2026, its 11.11 sale takes yearly Plus to $35 a month and yearly Ultra 3K to $65. The harder part is what you get for it: credits, “unlimited” models, free generations and parallel limits. This guide sorts it out for marketers who make ad creatives, then tells you which plan to buy. Prices are what the pricing page shows in the US.

Last verified: November 11, 2026: 11.11 sale prices on the logged-out pricing page (US) and in a logged-in free account (Europe). November 9: Ultra sizes and yearly discounts on the logged-out pricing page, logged-in upgrade page re-checked. Full US price check November 7, logged in and logged out, monthly and yearly views. Parallel generation limits last checked November 3.

Higgsfield plans at a glance

Paid plans also come with free generations in Higgsfield’s own tools. Starter: 300 Soul V2 and Cinema, 10 AI Influencer, 5 Genjutsu Lite (1080p) and 1 Mangaka. Plus: 3,000 Soul and Cinema (5,000 yearly), 30 AI Influencer, 5 Genjutsu Lite, 2 Genjutsu 720p (3 yearly) and 2 Mangaka. Ultra: 5,000 Soul and Cinema (10,000 yearly) and the same tool generations as Plus. You can buy extra credit packs on any plan without changing your subscription.

Ultra 3K, 6K or 9K: what the bigger sizes cost

Ultra comes in three sizes. Monthly billing costs the same per credit on all three; billed yearly, the bigger sizes get a bigger discount. On November 9, 2026, visitors in Europe saw these yearly prices (Ultra 3K is $99 instead of $129 in the US; we haven’t confirmed the US price for 6K and 9K):

That’s where the “up to 30% off” on the pricing page comes from: only yearly Ultra 9K gets the full 30%. All three sizes include the same unlimited models. For most ad teams, 9K only pays off if you’d otherwise buy extra credit packs every month.

Why your price may look different

Higgsfield changes this page often, and it doesn’t show everyone the same version. On November 6, 2026, a logged-in free account saw an upgrade page with “up to 20% OFF” and no Ultra plan; on November 7, logged-in and logged-out visitors saw the same three plans and a “30% OFF” label on Pricing; on November 9, the logged-in account again saw the “up to 20% OFF” version without Ultra, while the logged-out page showed all three plans with Ultra 3K, 6K and 9K. If you don’t see Ultra, log out or open the pricing page in a private window. Visitors in Europe see the same numbers in euros for Starter, Plus and Ultra 3K.

Higgsfield prices by country. Its own pricing guide from October 24, 2026 lists Starter at $15 and Plus at $49, while the pricing page in the US and in much of Europe shows $19 and $59. Whatever you see at checkout from your location is the price you’ll pay.

How Higgsfield credits and unlimited models work

Higgsfield runs two systems at once:

• Unlimited models. Specific models don’t use credits. On November 7, 2026: Starter 2 (Seedream 5.0 Lite, Flux.2 Pro), Plus monthly 7, Plus yearly and Ultra 9. The flagship ones (Seedance 2.5, Nano Banana Pro, Seedream 5.0 Pro, GPT Image 2.6) are a limited-time 7-day bonus. Unlimited video is capped at 720p (1080p on Ultra yearly), 20 seconds and one job at a time; unlimited works only on the higgsfield.ai website and runs in the standard queue. Full list and limits: Is Higgsfield unlimited really unlimited?
• Credits. Everything else costs credits, and credit-based generations always run in the priority queue. For a sense of scale, the $3 pass gives you 40.

In practice, the 7-day bonus is best used for a burst of static ad work, not as a monthly allowance. Budget credits for premium video models, which is where most of your spend will go.

Is Higgsfield free?

Only in a limited way. Higgsfield has a free tier with no credits: limited use of Nano Banana Pro and FLUX.2 Pro for images and one Character generation, and the results can’t be used commercially. For video or anything you’ll run in ads, the cheapest real option is the $3 pass. We cover the details in Is Higgsfield free?

Higgsfield discounts

11.11 sale, until November 15, 2026. The biggest discount on the pricing page since we started tracking it:

On the sale, yearly Plus also gets 14 days of unlimited Seedance 2.5 (up to 30 seconds, 720p) and 60 days of unlimited Nano Banana Pro, Seedream 5.0 Pro and GPT Image. Per 100 credits, sale Plus costs $2.92 and sale Ultra 3K $2.17, the lowest per-credit prices we’ve seen on Higgsfield (regular yearly Plus is $3.92, Ultra $3.30). If you’d use Ultra’s 3,000 credits a month, the sale makes it the cheaper choice per credit; if 1,200 is enough, take Plus. Logged-in free accounts may see a shorter page without Ultra; a private window shows all plans.

Regular discounts, before and after the sale:

• Yearly billing: Plus drops from $59 to $47 a month (20% off, $144 a year) and Ultra from $129 to $99 (23% off, $360 a year). Starter costs the same either way.
• Up to 30% off yearly Ultra: on November 9, 2026, the Pricing link showed “30% OFF” and the yearly toggle “Save up to 30%”. The full 30% applies to Ultra 9K billed yearly; Ultra 3K gets 23% and 6K 25%. See what it covers on the day you buy.
• Partner-link discount: new users who sign up through a Higgsfield partner link get a personal discount of up to 50%, valid for 3 hours after they log in. Higgsfield sets the exact amount per user, so you may see less than 50%.

More on how promo codes work: Higgsfield promo code and discounts. Our link below is a partner link. If you’re going to subscribe anyway, decide which plan you want first, because the discount window is short.

Which Higgsfield plan should you buy?

Starter vs Plus

Plus costs $40 more and gives 4.4 times the credits (1,200 vs 270), every model including Seedance 2.5 instead of Seedance 2.0 Fast, 7 unlimited models instead of 2, 3,000 free Soul generations instead of 300, and 6 videos at a time instead of 2. If you run paid social and need many variations, that’s the plan.

Plus vs Ultra

Ultra makes sense when 1,200 credits run out before the month does. It costs less per credit ($4.30 per 100 monthly vs $4.92 on Plus) and runs 8 videos at a time. For unlimited video, compare billing: Plus yearly ($47) gets unlimited Seedance 2.5 at 720p, Ultra monthly ($129) gets it at 720p without a year’s commitment, and Ultra yearly ($99) at 1080p.

• Go yearly only after a month on monthly billing. The discount is real, but only if you’ll use it all year.

If you’re unsure, start with the $3 pass, then pick a plan once you know which models you actually use.

How much one ad really costs: in our Meta campaign for an iOS game, a finished 15-second Higgsfield video ad cost $1–3 in credits, and the ads brought in-app purchases at €21.01 each. Details: our Higgsfield review with real campaign results.

See Higgsfield plans New users may get a personal discount of up to 50%, valid for 3 hours after signing up.

Upgrades, downgrades and canceling

Subscriptions renew automatically. You can upgrade anytime and the change applies immediately. A downgrade takes effect at the end of your current period, and if you cancel in account settings, your plan stays active until then.

Not sure Higgsfield fits? See our Higgsfield alternatives, or compare it with Creatify pricing, a tool built specifically for UGC-style ads.