Creatify Aurora Explained: What It Is, How to Use It and What It Costs

Aurora is the model behind Creatify’s most realistic avatar ads. Here’s what it does, what it costs on each plan, its limits, and how to get better results, based on Creatify’s documentation and blog.

What is Creatify Aurora?

Aurora is Creatify’s own image-to-video avatar model. It needs only two inputs:

• One image: a photo of a real person, an AI-generated character, a 3D render or character art.
• One audio clip: a voice recording, text-to-speech, or even a song.

From those, it generates a video of that person speaking, with lip sync, blinking, gestures and full-body movement. Unlike a classic avatar, there’s no training session and no need for several angles. Creatify announced it in September 2025, and the current version is Aurora 2.0.

How to use Aurora in Creatify

1. Pick or upload a photo. Use a clear image where the subject separates easily from the background. A neutral pose gives the most natural movement.
2. Add the audio. Upload a voice track or type a script and generate the voice. Creatify recommends its Voice Model V3 for the best lip sync.
3. Describe the scene (optional). A short prompt sets framing, lighting, emotion and movement, such as “medium close-up, plain backdrop, warm and excited product review”.
4. Generate and export. Aurora renders the video, which you can export in 9:16, 16:9 or 1:1.

How many Aurora videos each plan covers

The math is simple: a 15-second Aurora video costs about 5 credits, so a 30-second ad costs about 10. Credits are shared with Creatify’s other tools (image ads, Seedance and other video models), so the real number of Aurora videos depends on what else you make that month. Yearly billing is about 30% cheaper; see Creatify promo code and discounts and the full Creatify pricing breakdown.

Try Aurora on Creatify The free plan includes 10 credits a month, enough to test Aurora.

Aurora 2.0 vs Aurora 1.0

Through Creatify’s API, you choose the version and pay per second of audio, rounded up:

For short ads, Aurora 2.0 at 720p is the default choice. For long talking-head videos, such as courses or explainers over a minute, Aurora 1.0 handles up to 5 minutes in one clip. Failed generations are refunded automatically in the API.

Where else you can use Aurora

Aurora isn’t locked to Creatify’s app. It’s also available on fal.ai (about $0.14 per second at 720p), ElevenLabs and Runware, which matters if you already build video pipelines there. For ad production, the Creatify app is the simpler route, because Aurora sits next to scripts, templates and the competitor ad tracker.

Tips for better Aurora videos

• Match the voice to the image. Energetic audio needs an energetic prompt and pose; calm audio needs calm behavior.
• If lip sync drifts, slow the voice down slightly and add natural pauses between sentences.
• Keep framing consistent across scenes. For a multi-scene ad, use photos with the same crop and style.
• Be specific in the prompt. “Smiles, leans toward the camera, holds the bottle at chest height” works better than “happy”.
• Use only photos you have the rights to. For a real person’s face, get their permission before turning it into an ad.

What Aurora is good for

• UGC-style ads from a creator-style photo, without booking a creator.
• Multilingual campaigns: one photo, a voice track per language.
• A consistent brand spokesperson across many ads.
• Talking-head explainers and course content from a single portrait.

Comparing avatar tools? See HeyGen alternatives for how Creatify stacks up against HeyGen, Arcads and Higgsfield.